Apparently this is the latest chapter in al-Qaeda's war manual in their war against the Iraqi people and the coalition; raiding remote peaceful villages, burning down homes and slaughtering both man and beast.
This campaign I will call a campaign of self-destruction. For probably a year al-Qaeda was trying to build their so called Islamic State in Iraq and several times they declared parts of Baghdad or other provinces as the capital of that state.
But now that they have been losing one base after another their objective changed from adding more towns and villages to the "state" to destroying the very same towns and villages! Obviously it's all about making headlines regardless of the means to do that!
And what are the chances of reading this anywhere in the western MSM.